THE ICONIC TREASURE, 2023 is the second time of the main auction event of the year beside The Extraordinaire. And this time, red is the color choice from Mr. Sermkhun alongside with the new brand identity. 

The concept for visual element is the 'Iconic Treasure', the treasure that so iconic after the chest is opened. The golden price inside projecting the true treasure of such elegant artworks waiting to be auctioned.

Introducing a new brand CI altogether, while set itself apart as an independent event, keeping some elements with exploring a new visual possibility. The event logo is properly combined with the brand logo with allowances. Font choice is the same with the brand as 'Futura' is the new face. While exploring more color combination beyond white and red. 

The structure of various graphic layout and application is suggests from the speciality of one of a few identity designer in the industry. The proper structure of such artworks' information, which must be italic which is not, not so many designer got this insight.

Meanwhile application on physical assets is explroed such as signage with art price information and the pylon with all wrapped sticker! The event is successfully held as it has introduced Bangkok Art Auction as the one of a kind of an auction business.